Who doesn’t love a high-quality infographic? Everyone does!
In a world where visual forms of content such as online memes spread like wildfire, infographics are one of the best tools available for online marketers. They provide you with an opportunity to convert your insights into a great piece of content that has mass appeal.
But how can you ensure that the infographics you design are successful at providing your audience with what they really need – an enjoyable piece of content? Read on to learn about what all you need to consider before creating an infographic that’s nothing short of a masterpiece!
5 Things You Need to Consider When Designing an Infographic
What’s your target audience for the infographic?
Have you noticed that some of the best infographics are well-optimised towards the interests of their target audience? Experts consider this the “secret sauce” for designing infographics that are geared towards delivering the best results.
Here are some important questions you should consider before coming up with the idea for an infographic:
- How is the information that you want to relay via the infographic relevant to your target audience?
- What are some of the top insights available to you that your target audience will find useful?
- What kind of visuals does your target audience find engaging?
- Are you using any acronyms or industry jargon in the infographic? If yes, are you sure that the target audience is fairly familiarised with them?
As a rule of thumb, keep the content simple enough to be well-understood by your audience. By using too many words or putting in too much information, you will not receive the kind of engagement you expect from your audience.
What medium(s) you will be using to promote it?
The following questions will help you determine the specifics about the infographic such as its dimensions (width and height) and the amount of information you share in it:
- Will it be a digital infographic, printed, or both?
- Will you share it on email, on social media platforms, or on your website/blog?
- Will it be included in a sales proposal, or given away as a standalone piece?
What are your sources of information?
It’s crucial to think through what sources you are using for deriving the insights you will be sharing in the infographic. Ask yourself these questions to gain more clarity, so that you will be able to share the same with your audience:
- Are your insights based on something you researched or just a piece of information you came across while surfing the web?
- If you are borrowing the insights from an external source, are they credible enough to be featured in your infographic?
- How recent is the information that you are planning to share in your infographic?
How would you like to tell your story?
Infographics are like visual stories for your audience. The story should include the information you want to relay in the most logical sequence or progression – and it needs to be conveyed in a persuasive manner in order to grab the audience’s attention and then keep it. Leverage the concepts of storytelling and your infographic will receive more engagement from the audience. Think of your infographic as an infographic presentation!
How will you represent the various data points?
The textual content has become somewhat boring for most audiences online. This is why you need an apt visual representation of the data points when it comes to designing infographics. By using the right kind of graphs, charts, and statistics, you can convert the data points into visual elements, making it easy for the readers to digest the numbers.
By answering all the questions shared in this article, you will be better able to control how your infographic will turn out and the kind of results you will get from it. However, this list isn’t a definitive list of points to consider, but more like an insight into what aspects of an infographic you simply can’t ignore!
If you are a subject matter expert, chances are you already know what you would like to share in the infographic. Be diligent about giving clear instructions to your creative designer about what you expect to see in the infographic. You want an infographic that your audience loves, so make sure you leave no gaps!
If you want to learn more about how to design infographics in PowerPoint, check out our blog on this topic.