Arla Foods

Background:

Arla farmers are to create world’s largest set of dairy climate data as they head towards carbon net zero production. The dairy farmers that own Arla have announced that they are setting out to create the worlds’ largest climate database as they head towards carbon net zero by 2050. builds on its already impressive track record, with Arla farmers already producing milk with less than half the average emissions per litre, compared to global dairy production.

To build the database Arla’s 9,900 farmer owners, 2,300 of which are UK based, will input externally verified data from their farm covering everything from herd size to housing, to milk volumes, feed, energy and fuel usage on farm and renewable energy production. This information will then give the farmer an overall environmental score and help identify areas they can further reduce their on farm carbon emissions.

The brief:

To create a suite of assets for the Arla commercial teams to use across Europe to launch ‘Enhanced Arlagarden & Climate Checks’

Arla farmers are to create world’s largest set of dairy climate data as they head towards carbon net zero production. The dairy farmers that own Arla have announced that they are setting out to create the worlds’ largest climate database as they head towards carbon net zero by 2050. builds on its already impressive track record, with Arla farmers already producing milk with less than half the average emissions per litre, compared to global dairy production.

To build the database Arla’s 9,900 farmer owners, 2,300 of which are UK based, will input externally verified data from their farm covering everything from herd size to housing, to milk volumes, feed, energy and fuel usage on farm and renewable energy production. This information will then give the farmer an overall environmental score and help identify areas they can further reduce their on farm carbon emissions.

The timing:

Four weeks from start to finish

Our approach:

We created Arla’s ‘On Farm Climate Action Plan’ to bring together Enhanced Arlagarden & Climate Checks into one meaningful communication – that came with its own tool kit of assets

Our team:

10 writing days, 25 design days, 20 producer days, 12 translation days, 17 shoot days and 20 edit days

The assets:

10,000 FSC Brochures, Banners for all EU offices, 12 infographics – 30 films – 6 animations – 3 presentations…. All in six languages

The result:

On time , on message and on budget

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