The National Farmers Union

The brief: A presentation by the Chief Executive to Government

Turnaround time: We took this project from brief to delivery in one week.

Our approach: The NFUs message was extremely complex and had involved input from multiple parties. In this instance it was difficult to stand back from the vast amount of information presented to us – so we sent a scriptwriter into their office and drilled down to get the core messages out of the team. Following that the writer created a concise creative brief for the designer to bring the story to life.

The solution: The result was a brief presentation that allowed the Chief Executive to deliver a compelling presentation using bold imagery, easy to understand graphics and minimal text.

Feedback: The event went extremely well, the Chief Execs presentation was well received in an environment where ‘Death by PowerPoint’ is the norm.

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