Here at Presentation Experts, we specialise in designing and putting together sales presentations that help you close more deals and leave a lasting impact. As a leading sales presentation design agency, we understand that an impactful presentation can mean the difference between winning a customer or missing an opportunity. Whether you’re pitching to a new client or presenting at a major industry event, we can help.
The client is at the heart of everything we do. Our on-going relationship with our clients, old and new, enable us to continue delivering results globally. We are proud to have delivered presentations across multiple ranges of industries and events, including design, sales & pitch decks, redesigns and infographics. Hover below to take a look or see them all here.
A sales presentation is a structured, persuasive pitch designed to communicate the value of your product or service to a prospective customer. It combines storytelling, facts, and visual elements to convey why your offering is the best solution for the prospect’s needs. Often delivered as a PowerPoint sales presentation or through other software, a good sales presentation aligns with the prospect’s challenges, demonstrates your product’s benefits, and provides a clear call to action.
A great sales presentation doesn’t just convey information; it persuades, engages, and inspires action. Here are the key elements that every successful sales presentation must include:
First impressions matter, and a visually striking, professional design can set the tone for your entire presentation. Use consistent branding, high-quality visuals, and clean layouts to ensure your sales presentation PPT captures your audience’s attention and conveys professionalism.
The structure of your sales presentation plays a pivotal role in engaging your audience and delivering a compelling message. Here’s a comprehensive outline with the essential slides to include:
Title Slide:
Make a strong first impression with a title slide featuring your presentation’s name, your company logo, and your presenter’s name.
Agenda Slide:
Outline what you’ll cover to set expectations and guide your audience.
Introduction Slide:
Introduce your company, your mission, and why you’re best positioned to help.
Problem Statement Slide:
Identify the key challenges or pain points your audience is facing.
Solution Slide:
Present your product or service as the solution, clearly showing how it addresses the audience’s problems.
Product Features and Benefits Slide:
Highlight your product’s key features and benefits, demonstrating the unique value it provides.
Social Proof Slide:
Showcase customer testimonials, case studies, and statistics that reinforce your credibility.
Pricing and Packages Slide:
Clearly outline your pricing structure and any available packages.
Q&A Slide:
Provide a dedicated space for addressing any audience questions.
Call to Action Slide:
Encourage your audience to take the next step, whether that’s scheduling a demo, starting a free trial, or reaching out for a quote.
Creating a visually compelling sales presentation is only part of the equation. Delivering it effectively is crucial for success. Here’s how to master the art of presenting:
Preparation is key to delivering a confident and persuasive sales presentation. Here’s how to get ready:
Know Your Audience:
Research your audience’s needs, challenges, and preferences to tailor your message effectively.
Rehearse Your Pitch – “Fail to prepare then prepare to fail”:
Practise your sales presentation multiple times to refine your delivery and timing.
Anticipate Questions & Objections:
Prepare answers to potential questions to handle objections confidently.
Confidence is half the battle when delivering your presentation. Your body language speaks volumes, often more than your words. Here’s how to use it to your advantage:
Maintain Eye Contact:
Make it personal and connect with your audience by maintaining eye contact with individuals throughout the room.
Open Posture:
Stand tall, avoid crossing your arms, and use gestures to convey openness and confidence.
Smile and Be Approachable:
A warm smile helps build rapport and makes your audience feel at ease.
Engage your audience by varying your tone and using gestures strategically:
Vary Your Tonality:
Emphasise key points by altering your pitch, volume, and speed.
Use Hand Gestures:
Reinforce your message with purposeful hand gestures, pointing to visual elements on your sales presentation PPT.
Pause for Effect:
Use strategic pauses to let key points sink in and keep your audience’s attention.
Finishing your sales presentation is just the beginning of closing the deal. Here’s what you need to do next:
Follow Up Promptly:
Send a follow-up email within 24 hours, thanking the audience for their time and summarising key points.
Address Any Outstanding Questions:
Provide clear answers to any unanswered questions and clarify any points of confusion.
Offer Bonus Resources:
Share relevant sales training slides, whitepapers, or case studies to reinforce your message.
Schedule the Next Step:
Whether it’s a demo, a call, or a proposal review, clearly outline the next step and schedule it promptly.
To create a standout sales presentation that engages and persuades your audience, follow these best practices:
Customise Your Presentation:
Tailor your sales presentation PPT to your audience’s specific needs and challenges.
Use High-Quality Visuals:
Incorporate high-resolution images, icons, and infographics to make your slides visually appealing.
Keep Text Minimal:
Use bullet points and short sentences to convey information concisely.
Tell a Compelling Story:
Structure your presentation as a story with a clear beginning, middle, and end.
Incorporate Social Proof:
Include testimonials, reviews, and case studies to build credibility and trust, this will help you make more conversions.
Avoid these common pitfalls when creating your sales presentation:
Overloading Slides with Text:
Too much text can overwhelm your audience and dilute your message. Large blocks of text create an “oh no” atmosphere very quickly.
Lack of Structure:
A poorly structured presentation can confuse your audience and make it hard to follow.
Ignoring Visual Branding:
Inconsistent branding can make your presentation look unprofessional, if your presentation looks poor visually, your audience may naturally lose faith in the quality of your written content.
Not Rehearsing:
Failing to practise your presentation can lead to a lack of confidence and poor delivery.
At Presentation Experts, we understand that a great sales presentation is about more than just good design. It’s about crafting a persuasive story that resonates with your audience and drives action. As a leading sales presentation design agency, we specialise in creating custom sales presentations that capture your brand’s voice and convert prospects into customers.
Our Design Offering Includes:
Custom Sales Presentation Templates: Beautifully designed, fully branded templates tailored to your company’s needs.
Sales Presentation PPTs: Engaging and persuasive PowerPoint sales presentations that tell your brand’s story.
Sales Training Slides: Professionally designed training slides to educate and empower your sales team.
Best Sales Presentation Designs: Stunning designs that help you stand out and impress your audience.
Contact Presentation Experts today to discover how our bespoke sales presentation templates, designs, and examples can help you win more business. With our team of professional designers, you can be confident that your sales presentations will leave a lasting impression.
