MACK is one of the largest suppliers of fresh produce in the UK. It commissioned us to create a presentation that would be shown to just 4 people as they travelled between 2 two of its storage facilities.
Presented on iPads, it was designed to be interactive rather than linear; the presenters needed to be able to respond to the flow of the conversation – accessing exactly the right facts and figures, from a large pool of information, at exactly the right moment. This flexibility meant that info-graphics took the lead in telling the story.
The project was developed from the ground up with Purple Patch creating the concept, storyboard, design and words.